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adidas is one of the world's most iconic and recognisable sports brands. adidas became famous for its focus on innovation, developing performance-enhancing footwear for athletes. Founded in Germany in 1949, it quickly became the preferred choice for professional athletes and sports enthusiasts alike.

adidas has been a pioneer in introducing innovative technologies into its products, which have improved the performance of athletes in a variety of sports. One of adidas' most prominent technologies isBoost technology which is used in the midsole of running shoes. Boost provides excellent cushioning and good energy return with every step. Cloudfoam cushioning technology is also used in the midsole, which is made of EVA foam that absorbs the impact of any physical exercise. Primeknit products are knitted seamlessly, providing a comfortable and breathable fit. Primeknit is used in both running shoes and sportswear.

The German brand offers a wide range of sports products, ranging from running shoes, technical clothing to accessories and urban footwear designed for everyday use. adidas Ultraboost shoes are world-renowned for their comfort and performance among long-distance runners. Terrex line stands out as a specialising collection of products designed for outdoor activities such as hiking, trail running, climbing or any other outdoor adventure. adidas Grand Court shoes have been a symbol of pop culture and fashion for decades.

adidas has demonstrated its commitment to sustainability through various initiatives, such as its partnership with Parley for the Oceans. In collaboration with Parley, adidas has developed products made from recycled plastic collected from beaches and coastlines, contributing to the reduction of plastic waste in the oceans. It has also committed to using recycled plastic in the manufacture of a wide range of products, from trainers to sportswear. The brand works to reduce water use in its production and strives to use more sustainable methods in the manufacturing of products.

adidas has had a major impact on sports culture and fashion over the years. Collaborations with professional athletes, artists and other prominent personalities have taken the brand to the next level of media recognition. adidas has transcended its role as a simple sports brand and has become a symbol of style and authenticity. The brand has sponsored iconic athletes such as Muhammad Ali, Yohan Blake, Leo Messi and artists such as Kanye West, cementing its presence in both sports and pop culture.