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ASICS is a Japanese brand that focuses on the design and manufacture of footwear and sports equipment. Its name is an acronym of the famous Latin expression ""Anima Sana In Corpore Sano"" which means ""Healthy Mind in Healthy Body"". This slogan reflects the brand's commitment to promoting a healthy lifestyle through sport and physical activity. ASICS offers a wide range of products designed to enhance your sporting experience.

ASICS is known for its commitment to innovation and technology in the manufacture of footwear and sports equipment. The brand prides itself on investing in research and development to constantly improve the performance and comfort of its products. One of the most prominent technologies in ASICS products is the FlyteFoam lightweight foam used in the midsole of running shoes, which offers an excellent balance between cushioning and responsiveness. The Trusstic system is a midsole support technology that improves stability and reduces the weight of the shoes. GEL Cushioning cushioning technology is used in the midsole of ASICS shoes to absorb shock and improve comfort during running.

ASICS offers a wide range of sports products, from running shoes to technical apparel, accessories and sport-specific footwear. One of its flagship models is the ASICS GEL-Nimbus running shoe. The ASICS GEL-Nimbus is known for its comfort and exceptional cushioning, making it a popular choice for long-distance runners. The ASICS GEL-Kayano shoes are designed to provide support and stability for runners looking for greater pronation control. Finally, the ASICS GEL-Cumulus shoe is the brand's most versatile model, making it the preferred choice for a wide range of runners.

ASICS' commitment to elite sport is a fundamental part of the brand's identity and a testament to its dedication to performance, innovation and excellence in the world of sport. ASICS has established strong and long-lasting relationships with numerous professional teams and athletes in a variety of sporting disciplines.

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