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Birkenstock is a brand known all over the world. Not only is it among the top five global footwear brands, but it is also one of the most popular German brands internationally. With around 3000 employees. Birkenstockis a family business with eight generations of tradition and is the largest employer in the German shoe industry. About one in four of the union's employees is employed at Birkenstock. More than 1,100 new jobs have been created since the beginning of 2013, almost all of them in Germany. This is due to the fact that the majority of the Birkenstock production is manufactured at its own sites in the regions of Rhineland-Palatinate, North Rhine-Westphalia, Hesse and Saxony.

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