BMCShimano Deore

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BMC is a Swiss brand specialising in high performance bicycles founded in 1994 and headquartered in Grenchen, where they also have their own research and development centre, the Impec Lab. BMC bicycles meet the highest quality, design and manufacturing standards, since they invest heavily in research and development to continue improving their designs and technologies. BMC have written their way in history supplying bicycles for the best cyclists in the world, winning races like the Tour de France, the world time trial and road race, the MTB world championship and numerous Ironman championships.

Much of what is done at BMC is kept top secret. No one knows what really happens behind the doors of the Impec Lab in Grenchen, Switzerland. In this way BMC ensure that everything that makes them stand out from the crowd remains a secret and a key factor in the production of the best bicycle on the market.

Technology, in terms of equipment, is undoubtedly the greatest differentiating factor over what improvement and physical training bring. At BMC , they have been listening and observing cyclists for years, whether professionals or amateurs. Cadel Evans, Taylor Phinney, Julien Absalon, the Raelert brothers, Corrine Abraham, Emma Pooleye ... they have turned to the best cyclists in the world in recent years to test and destroy their bicycles. Each and every one of them are an intrinsic element in the research, development and production process by testing the prototypes and giving valuable feedback.

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