The basis for BORN was established in 1985. The product concept led to a real revolution in the field of sports nutrition and body care. The man behind these developments was Dr. Wim Jennen (1957-2005). When he graduated in pharmacy, he was able to combine his knowledge and skills with practice: he was a more than creditable cyclist (including a silver medal at the University of Edmonton in 1983 and a member of the famous Dutch cycling team Amstel) and developed products that suited a sporty body. Product development began in a pharmacy, located in a town called Born, the Netherlands. When developing products, great importance is placed on convenience as well as effectiveness.
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