Dainese was founded in Molvena (Vicenza). The first article Dainese produced was a pair of motocross trousers. Dainese introduced new cutting techniques for leather garments, with elastic inserts to improve comfort. It was also the era in which technical sponsorship took off. Dieter Braun became the first official Dainese rider in the Motorcycling World Championship.

Dainese grew in the world of mountain biking, becoming synonymous with protection. Dainese provided champions Shaun Palmer, Anne-Caroline Chausson and Cedric Gracia with their protection systems . Nicolas Vouilloz became downhill world champion for the seventh time and entered the mountain biking history books wearing Dainese.

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