At 20, the Swiss Thomas Meyer imagined a future in which people could dress differently, with clothes that provoke positive emotions and that were available to many people. Thus was born Desigual , in 1984.

"Life is Chula" has been the motto of Desigual since its inception. It is the war cry of the brand, an enthusiastic, stimulating, positive and optimistic motto, a true declaration of intentions. It is the phrase that explains the reason for being of Desigual, a way of thinking that is inevitably marked by the Mediterranean spirit, the sun, light, passion and the will to live. A vital philosophy that is reflected in a way of dressing: fun, fresh and original always betting on a cheerful, playful and creative attitude. Safely and without fear of being yourself.

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