Endura was founded in 1993 with the intention of manufacturing cycling clothes of the highest quality instead of producing products of striking colours. Looking back, at Endura they are pleased to have made that decision. Along with other recognised British brands, Endura have remained steadfast in their roots and that means quality. Perhaps at times their articles may have lacked style, but they have never created products that did not fulfill their purpose and provide optimum performance. Based in Scotland, Endura is never far from a mountain and the most adverse weather conditions, so at Endura they know what works and what doesn't. All Endura emplyees, from production to sales and marketing ride bikes, so there are always people willing to try the cycling jerseys, cycling shorts and cycling jackets of the Endura brand and give feedback. Some members of the Endura staff are elite cyclists, some record holders. And they also have the Endura Racing team with national and international champions, ready to give feedback from a road, mountain bike or cyclocross cyclists' point of view. At Endura, everyone has the need to escape with their bikes in any type of weather or terrain, competing with themselves and testing their own limits. Everyone shares the same sense of participation and perseverance that goes beyond logic and that is the essence of what makes cycling a unique sport. Although perhaps they do it more slowly and with less style than the professionals. When you use any Endura cycling garment, you will find the benefits of all the tests and advice of elite professionals, but perhaps the most important, those of ordinary people trying products as people really do. With this point of view, wearing garments that world champions can rely on, Endura has grown from a local hero in Scotland to a global giant.
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