Faction

At Faction they specialise in advanced, high quality, progressive ski construction and use in freeride, freestyle and all-mountain skiing. It all started as a small rebellion in the Swiss Alps by a group of skiers who were prototyping in the epic alpine park of Verbier. In 2006, Tony McWilliam and Alex Hoye met and founded Faction as a result of a creative force. Today, the brand produces award-winning skis used by the most demanding alpinists, as well as durable, purpose-built skis for their fans. What's more, it innovates in lightweight hybrid cores, rocker and recycled materials. With Faction you will receive the best experience in your favourite activity thanks to its advanced skis.