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Finis was founded in 1993 in Northern California by John Mix and Pablo Morales, Olympic swimming champion. As a priority and differential objective with respect to its competence, Finis is committed to research and manufacture of innovative products for swimming and other water sports. Some of these new products that have been designed and marketed by Finis, are the Swimmer's Snorkel, the SwiMP3 and the Zoomers fins. All of them have been developed from a great knowledge of the biological and anatomical bases of the swimmers and applying the latest technologies and discoveries in engineering and hydrodynamics. The fact that many elite swimmers are currently using Finis products for their training is proof of its effectiveness and guarantee of its high quality.

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