Fuji started as a bicycle company - founded in 1899 and named after one of the world's most emblematic peaks. In the 120 years since then, the Fuji brand and its distinctive mountain logo have become synonymous with cycling and cyclists everywhere, so that you can still hear cyclists say: "My first bike was a Fuji". Fuji brings together engineers, mechanics and their sponsored professional athletes to develop the race-winning technology that goes into every bike they make. On the road, in the mountains or on the track, Fuji has the technology and the bikes to set the standard for the next 120 years.

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