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Since its birth, Geox has been associated with the famous phrase "The shoe that breathes". Under this maxim, Mario Moretti Polegato, founder and president of Geox, conceived the revolutionary solution of perforating the rubber soles of his trainers to allow his feet to breathe during a trip in the hot sun of Reno, Nevada. After patenting this solution and beginning to implement it, the brand began a rise in popularity with the general public that continues to this day. Geox is about continuous innovation, research and experimentation: a philosophy that combines creativity and performance, style and technology, and respect for the environment and for people.

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