GU

In 1991, a small sports nutrition company located in California, forever changed the way to keep athletes with energy during the exercise by introducing the GU Energy Gel.

GU has since introduced different products, such as GU Chomps gummies of new and refreshing flavors to "chop" at any time, energy gels of the latest generation such as the GU ROCTANE and drinks to hydrate during exercise and to replenish later as GU BREW Electrolyte.

GU has achieved what nobody had achieved, that feeding during the race is possible and appetizing. Look at the most awarded international athletes and you will see that they always have GU.