Hammerhead was founded in 2013 by Piet Morgan (CEO) and Laurence Wattrus (Chief Technology Officer). During a 3,000-mile trip across the United States, Piet realised that the bicycle computer market was not keeping up with the needs of cyclists. Piet teamed up with cyclist, engineer and lifelong childhood friend Laurence to bring his vision of the future of cycling to life . The basic needs of the cyclist have guided, and will always guide, Hammerhead's priorities.

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