Icebug, a Swedish shoe brand where "grip" is a priority. Traction where there is none. Welcome to the world of Icebug, where slippery conditions and rough terrain make it even more fun to get outside. The brand's mission? To get people out more for sport, whatever the conditions, and to be the leading brand in transforming the industry to be completely sustainable. So, Icebug... : - Produce the footwear with the most traction in the world. - Minimise negative environmental impact - Inspire and invite others to join them for outdoor activities.
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