Inov 8 From 15% to 30%

Founded in 2003, Inov 8 is one of the most important footwear, clothing and equipment brands in the world. Operating in more than 60 countries, they design high quality innovative products in both the running and performance training sectors. Their origins and footprints remain firmly embedded in the muddy British hills, but over the years they have optimised their products to meet the needs of the many terrains they have travelled. From the peaks of the Alps and the Rocky Mountains to the Sahara desert and Antarctica, their adventures have led them to one single truth: The athlete's interaction with the environment is the single most important factor when designing products. With this idea in mind, and driven by the desire to offer an innovation focused on the athlete, their range architecture caters for all terrain.