Ism Men Urbanproducts
ISM emerged from the original idea of a cyclist who in 1997, after yet another painful ride with his wife, was tired of being uncomfortable on his bike because of the saddle. In 1999, Steve Toll patented his innovative design and from then on, the saddles, that today are so popular because of their starring roles in Triathlon and Ironman wins, Olympic medals and Road Racing podiums, began to be commercialised. ISM, the acronym for Ideal Saddle Modification, have since become the benchmark for saddle comfort.
Although at first the design may seem strange, the split nose idea of the ISM range is designed to eliminate pressure on the most sensitive areas of the body and to maintain a constant blood flow by positioning body weight in the areas of the saddle designed to support it.
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