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Lazer is a brand that designs, manufactures and markets its bicycle and motorcycle helmets in more than 50 countries on 5 continents. Created in 1919 and headquartered in Belgium, Lazer is the oldest helmet manufacturer in the world still active, with more than 90 years of experience, passion and dedication. The goal of Lazer has been to achieve a perfect synergy between design, comfort, safety and technology. Lazer represents the passion for performance. During his long career in the world of cycling , many champions have joined Lazer among which Paolo Bettini, Miguel Martinez, Axel Merckx, Richard Virenque, Luc van Lierde and Tom Boonen. He has also collaborated with professional teams such as Katusha, which has had great cyclists like Filippo Pozzato, Sergej Ivanov and Robbie McEwen. Also great champions of mountain-bike, like the 4 times World Champion Brian Lopes or Cyclocross World Champion Stybar, are important testers of the Lazer helmets.

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