The story of Mulebar begins in 2002, on the edge of the Andes on the slopes of Acongagua (6962m), the highest point in South America. Alex and Jimmy, two sportsmen and adventurers, had a fascinating realisation. Failing their ascent due to dietary-related digestive problems, they realised that the market was in need of energy bars that were truly 100% natural, efficient and succulent all at the same time. They founded Mulebar, and they attracted immediate success with their innovative approach that highlighted naturalness, pleasure and taste with truly innovative recipes.

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