New Balance

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New Balance is one of the most iconic brands in the footwear industry. Although their early focus was on providing support and customised orthopaedic insoles for workers who were on their feet for long working days, they quickly evolved into a more sporty side of the business. New Balance achieved success with the launch of the Trackster, the first running shoe available in different widths. This pioneering approach became one of New Balance's hallmarks, offering quality footwear that provided a better fit and support for athletes.

New Balance offers a wide range of products from athletic footwear to apparel and fashion accessories. New Balance is best known for its range of running shoes that offer comfort and performance for runners of all levels, but it also produces footwear for a wide variety of sports such as tennis, basketball, football and golf. The American brand has a wide selection of shoes and apparel that combines fashion and comfort for your everyday lifestyle.

Sustainability has become a fundamental aspect of New Balance's strategy, which has implemented various initiatives to reduce its environmental impact and contribute to the well-being of society. The choice of sustainable materials is essential to reduce the environmental impact of products. New Balance has begun to use more sustainable materials in its product line, such as recycled fabrics and more environmentally friendly tanned leather. The brand has also developed shoes with soles made from recycled rubber and has worked to reduce waste in manufacturing.

New Balance is known for its commitment to innovation and technology in the manufacture of footwear and sportswear. New Balance has developed and used various technologies to improve the comfort, performance and durability of its products. The Fresh Foam technology provides shock absorption and improved comfort during running thanks to the midsole foam that cushions each step. The FuelCell technology is another cushioning innovation that focuses on responsiveness and energy return. It is used in high-performance shoes to deliver a propulsive feel with every stride. FantomFit is a seamless fit system used in the upper of the shoe that provides a good fit and support without uncomfortable seams.

New Balance has several iconic models that have become brand classics and are widely loved for their style, comfort and performance. The New Balance 574 trainers are known for their timeless and versatile style among urban fashion enthusiasts. The New Balance 1080 model is popular with runners looking for superior cushioning and exceptional comfort on long distance runs. New Balance's Fresh Foam line consists of several models that incorporate Fresh Foam technology for soft, responsive cushioning.