Nikon's challenge is to capture emotions and express them intensely in the visible world. For that reason from his birth what pursues is the quality of image that his cameras can obtain. Apart from this segment, the brand also markets binoculars, telescopes and rangefinders. The symbol of the brand expresses the search for infinite possibilities in the field of light, from research, design and manufacturing to services and the needs of its users.

The graphic treatment symbolizes the mission of Nikon and the logo and its yellow color are important visual elements that form an association recognized throughout the world and are synonymous with high quality and trust.

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