Northland is an Austrian family business that has over 40 years of experience and is present in 40 countries around the world. Northland was born as a brand of high technical level aimed at expert mountaineers, so it has been accumulating a long reputation as a technical brand of mountaineering and mountain. In fact, the origin of Northland dates back to when climber Gerwalt Pichler led several expeditions to the most difficult mountains in the world with poor equipment. Pichler saw the need to develop adequate clothing and equipment to be able to carry out these sports activities in better conditions, for which he founded the current Austrian brand. Northland is currently the market leader in most emerging economies such as Argentina, Chile, Russia and Ukraine and in 2014 it expanded in the US and Canadian markets. Northland integrates the Lifestyle concept in the outdoor world, combining technology with the latest design trends creating a unique brand position and developing high quality outdoor clothing and accessories .

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