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Peaty's is made up of a motley crew of professional cyclists, mechanics, scientists, designers and engineers. Peaty's mission is to produce high performance products that reduce the time spent on the boring parts so that we can all spend more time enjoying cycling . They work hard to make their products as user-friendly and environmentally friendly as possible without compromising performance. This means designing and optimising everything from the formulation of the base product to packaging, logistics and how the product will be reused or recycled at the end of its life.

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