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Quarq was created by Jim and Mieke Meyer. Jim wanted a power meter for training, but he couldn’t find one to meet his needs. So, with his experience in mathematics and his passion for tweaking things, he decided to start his own power meter company. In 2011 they signed a collaboration agreement with SRAM LLC. SRAM's experience in drivetrain engineering helped to deliver the first and only power meter of the group.
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