Selle Italia's history is made of victories: dreamed, sought and achieved. For Selle Italia, the 115 years of activity milestone also tastes of victory, of industrial and sporting adventure lived every day with the same inexhaustible passion. Innovate or remain faithful to tradition? Both, since Selle Italia's tradition is to invent, constantly exploring new concepts, new manufacturing techniques and new materials. Selle Italia has been a pioneer in technological discoveries specifically studied for the anatomical structure of men and women. They have introduced the use of gel, reached levels of comfort and lightness unimaginable and established new rules for the aesthetics ofbicycle saddles . Selle Italia has transformed the saddle from a mere component of the bicycle into a factor of well-being for the cyclist, until turning it into an object of worship for professional athletes. Now, just like a hundred years ago, manual skill and technology, tradition and research are the outstanding points that make Selle Italia a Made in Italy emblem in the world.
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