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Swimovate is a British brand founded in the UK in November 2007 by triathletes that develops innovative electronic products for sports training.

There are currently many devices available for sports such as running or cycling that offer a variety of information such as speed, distance, etc... but what about swimming? Swimovate wanted to offer an affordable, discreet and fully automatic solution, so it developed the Swimovate PoolMate. Until Swimovate arrived, all lap counters on the market were manual devices that required the swimmer to touch the device in some way at the end of each lap.

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