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Swix is for all those who love outdoor training, in all conditions. Since 1946, Swixhas been testing and developing products for Nordic conditions, and knows what it takes to be the best... and to look good doing it. In the winter of 1948, the company started selling its first ski waxes in Norway. The fact that a Swedish company sold ski wax in Norway caused consternation among the inhabitants. Despite this initial resistance, Swix continued its work. The high quality of the products led the elite Norwegian skiers to start using them, and already at the Olympic Games that year, all the gold medallists had Swix wax under their skis. The reputation of Swix spread quickly through the ranks, and skiers and cross-country ski enthusiasts soon used the product as well. The slogan "Based on evidence and scientific rigor" encouraged even the most casual skiers to start "SWIXing". It didn't take long for the brand to become part of the Norwegian national identity.

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