The Tecnica brand was born in 1960 with the production of boots, but it did not take long to focus on the ski market developing the latest trends of the moment. Tecnica is considered a company directed to the outdoor product, whose objectives are to offer the best quality footwear with the best fit that every athlete needs. In the year 2000, Tecnica consolidated itself as the world leader in ski products, and in 2002 introduced two revolutionary technologies: Hotfrom (special thermal coating) and an innovative system that allows the foot to slide to remove the boots with total ease.
Throughout its history, Tecnica has implemented integration and diversification strategies and has developed a great capacity to create high performance products that have placed the company as a leader in its sector. Thanks to continuous innovation and research, has achieved the satisfaction of the needs of consumers. In short, it is a brand for those passionate about outdoor sports.
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