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In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. His origins had made him a great admirer of sheepskin and he was convinced that, one day, the world would be too. In the early 2000s, UGG revolutionised the New York fashion world by turning its boots and trainers into stylish fashions that graced the page of Vogue. Since then, it has gradually begun to expand internationally and has also expanded its product range in recent years.

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