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Ultimate Direction

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Ultimate Direction set the stage for sports hydration packs when they were founded in 1985 by designing the first hydration belt and the first hand strap for carrying water bottles, among many other innovations that helped define what today we call a hydration pack.

More than 25 years later, the brand remains at the forefront of the sector, having created and popularised the concept of the hydration vest, which offers absolute comfort and ease of access to your bottles at the front. The brand is also a pioneer in the launch of a line of specific hydration backpacks for women, with new technical fabrics, aerodynamic design and contemporary colours.

Ultimate Direction products are designed by athletes for athletes, working alongside some of the best runners in the world.


Opinions featured in Ultimate Direction

Ultimate Direction Mountain Vest 4.0 Hydration System Blue
outstanding product
I am an experienced runner and have used a lot of hydration vests but this by far is the best. Recently used in a marathon race this exceeded my expectations. Snacks etc were easy to reach, there was no bounce at all and the bottles were very easy to use on the move.
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Ultimate Direction Fastpack 15L orange backpack
Marathon of Sands must have.
Small, light, well made and tough little item. Any larger would making the 200 mile journey more harsh than needs be.
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Ultimate Direction Ultra V2 blue jacket
Great quality
Excellent sweat transportation
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Ultimate Direction Ultra Vest 4.0 Hydration System Coral Women
Quality Vest
Although I purchased this vest for someone else when I received the vest I was impressed by the quality and the adjustability as well as the design covers all bases. As for the person who it was intended for they never owned one before but they loved it.
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Ultimate Direction Ultra V2 blue jacket
UD standard
Super quality
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Ultimate Direction Ultra V2 Trousers Grey
UD standard
High quality, perfect material.
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