Ultimate Direction

Ultimate Direction set the stage for sports hydration packs when they were founded in 1985 by designing the first hydration belt and the first hand strap for carrying water bottles, among many other innovations that helped define what today we call a hydration pack.

More than 25 years later, the brand remains at the forefront of the sector, having created and popularised the concept of the hydration vest, which offers absolute comfort and ease of access to your bottles at the front. The brand is also a pioneer in the launch of a line of specific hydration backpacks for women, with new technical fabrics, aerodynamic design and contemporary colours.

Ultimate Direction products are designed by athletes for athletes, working alongside some of the best runners in the world.

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Opinions featured in Ultimate Direction

Ultimate Direction Fastpack 15L orange backpack
Marathon of Sands must have.
Small, light, well made and tough little item. Any larger would making the 200 mile journey more harsh than needs be.
ALEXANDER Owen, the 5 February 2020
Ultimate Direction Ultra V2 blue jacket
Great quality
Excellent sweat transportation
Pierre, the 24 January 2020
Ultimate Direction Ultra Vest 4.0 Hydration System Coral Women
Quality Vest
Although I purchased this vest for someone else when I received the vest I was impressed by the quality and the adjustability as well as the design covers all bases. As for the person who it was intended for they never owned one before but they loved it.
Jonathan, the 23 December 2019
Ultimate Direction Jurek FKT Vest White
Awesome pack!
Lots of easy & handy storage pockets to access anything you need really easily. Comfy when on & even with 2 litres of water feels comfortable and stable on your back. Would highly recommend!
Alexandra, the 23 September 2019
Ultimate Direction Ultra V2 Trousers Grey
UD standard
High quality, perfect material.
Filip, the 12 March 2019
Ultimate Direction Ultra V2 blue jacket
UD standard
Super quality
Filip, the 12 March 2019
Hydration vest Ultimate Direction Race Vesta 4.0 blue woman
Very comfortable forget you are wearing it
Excellent quality
Jane, the 28 February 2019
Ultimate Direction Scott Jurek Ultra Vest 3.0 Hydration System Blue
Ideal compact pack
Well thought out pack with good styorage.
William, the 27 January 2019
Ultimate Direction Jurek FKT Vest Grey
Ideal vest
Brilliant quality
David, the 19 January 2019
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