Ultimate Direction

Ultimate Direction set the stage for sports hydration packs when they were founded in 1985 by designing the first hydration belt and the first hand strap for carrying water bottles, among many other innovations that helped define what today we call a hydration pack.

More than 25 years later, the brand remains at the forefront of the sector, having created and popularised the concept of the hydration vest, which offers absolute comfort and ease of access to your bottles at the front. The brand is also a pioneer in the launch of a line of specific hydration backpacks for women, with new technical fabrics, aerodynamic design and contemporary colours.

Ultimate Direction products are designed by athletes for athletes, working alongside some of the best runners in the world.