WTB Cyclocross

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was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then, mountain biking was a new and flourishing sport, and mountain bikes weren’t much more than cobbled-together oddities.

The original WTB crew was captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes.

Soon, local frame builders sought to equip their bikes with WTB’s high-end components. WTB was able to turn their passion for bikes into a successful business.

Today WTB is a global enterprise; their innovative components are used worldwide for trail riding, transportation, recreation and elite racing.

After 35 years, things have changed a bit at WTB – the little garage has morphed into a real office and the bikes they ride and the components they make have evolved to meet the needs of today’s riders, racers, and commuters. What hasn’t changed is their passion for cycling and commitment to offer durable, reliable, high-performance components to the cycling community.

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